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Its business history begins with the ongoing changes in Georgia. Gaining independence in 1992 completely changed the vectors of the Georgian economy and business. The concept of business was a bit confusing and alien to Soviet citizens as there was no private property at that time and they were fighting for everything. Some have been able to make changes and move to a new level of life. Irma Da...

Earlier, Georgians were surprised by the expression: "I am not rich enough to buy cheap products." However, the number of people in Georgia who make decisions about the product to be purchased based on its quality is growing every year. In the field of marketing, it is known that the products of the companies whose marketing strategy is based on a detailed analysis of consumer behavio...

My business history begins with changes in the country. When I graduated from university with a degree in mathematics, I had completely different plans, I wanted to work in science and teach my favorite subject. However, due to the well-known events, the situation in the country was chaotic in the 90s and practically everyone had to fight to save their families. My first job was at the Computing C...